Tips on How to Take Your Restaurant on the Road with a Food Truck

Canadians love food trucks. Though we initially lagged behind our neighbours to the south when it came to restaurants on wheels, in recent years food trucks have flourished in Canada and become a mainstay of festivals, special events and everyday urban life.

The rise of food trucks in Canada presents restaurateurs and aspiring restaurant owners with an enticing alternative to traditional brick-and-mortar restaurants. Compared to the costs associated with opening and operating a traditional restaurant, sourcing the business financing to start a food truck can be much more realistic. Here are just some of the benefits of starting a food truck:

• Low Startup Costs: The average cost of starting a food truck is only a fraction (20-25%) of a brick-and-mortar restaurant. This is true whether you are looking to start a new restaurant, or expanding your business to a second location.
• Keep Overhead Costs Down: It takes a village to run a restaurant – hosts, servers, a line of cooks and cleaning staff. A mobile restaurant on the other hand typically only requires three people at a time to run efficiently.
• Test Drive Various Locations: Even if you have your heart set on opening another brick-and-mortar restaurant, you may be having doubts about the best spot for your first, second or third restaurant location. Every neighborhood has a unique flavor and a taste for different foods. By visiting different areas with your food truck, you can test and learn which locations respond best to your brand.
• Build Brand Recognition and Loyalty: A food truck is not only a mobile restaurant; if branded well, it can also act as a billboard on wheels for your small business. A food truck allows your restaurant to have a presence at the busiest intersections, top sporting events and hottest festivals. Take your restaurant to the Calgary Stampede or the Ex in Toronto. The road’s the limit! Original Source…
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